In my first installment of this post, I discussed how mobile is growing as a
marketing vehicle for companies. With this growth in popularity, companies
can't just jump into mobile app development without asking questions about
business need and development methods. In this post, I will discuss
additional questions that need to be asked about infrastructure, the
expertise of the development team and user demands and why they are critical
to answer before starting the development process.
Can your infrastructure handle success?
Too often a company develops a mobile app and has high expectations for user
engagement, only to have performance and bandwidth issues that bring their
servers crashing down. This makes usage difficult and as a result, users
quickly lose interest. Doesn't make it much of a marketing vehicle, does
it?
The cloud has emerged as a real and viab... (more)
By now it's become pretty clear that tablets aren't going anywhere. The
successful launch of the iPad 2 and the explosion of competitive offerings
have made this clear. And with this explosion in tablet computing, we have
just one more example of how technology is giving us the world, and
everything in it, right at our fingertips
For this reason, mobile has been viewed by analysts as having enormous
potential as a marketing vehicle. More and more, companies are creating apps
with the goal of using them to promote a specific product or service. Yet
many companies approach develop... (more)